Katherine's Marketing Blog

  I chose the company “Sephora”, a very well known makeup company who sells many other makeup companies products and have now realized a makeup line of their own. I am very interested in this brand myself since I have been a customer of this brand for many years and have been able to see its evolution and upgrades throughout the years. It is one of the highest makeup companies on the charts due to its high prices but loyal customer base. People recently on Instagram and TikTok have said that Sephora itself should carry more of certain products. Since they sell from other brands in order to make money, they only get limited amounts since they must buy it from the seller. I am guessing that since they buy from so many brands, it can be hard to restock and know how much of what to buy. Sephora is now very trendy on both Instagram and TikTok since most “influencers” are the ones who review products and upload that content for potential buyers. People like to watch this in order to see ...

The article I have chosen to speak on is on luxury brands and how they struggle to market by making the mistake of spending more on the way they market than anything else. I myself have grown up loving to see all sorts of new fashion but when I see all of these luxury items I see how they are marketed so effortlessly yet I don’t know how the company makes it look like this. This may be a way of influencing very well since so many people want these things yet only most rich people can afford them. If everyone wants something, so should you, right???.... Although it may seem like luxury brands have done their job right by marketing in certain ways, it is not always the case. That is because in this article it clearly speaks on all the money brands spend in order to be well known. This could have been a good use of their money but if items don’t sell, then it was really all for nothing and millions of dollars gone to waste. A great way that luxury brands see a way of promoting is paying m...

   Hi, my name is Katherine Rodriguez and I am a second year student at OSU and LBCC. My major is merchandising management as well as marketing. I enjoy the business and design mix these degrees offer me to prepare for. I am here to gain credits for my degree as well as understand a basic foundation and intro to the world of marketing. I am a 19 year old student from Tillamook, Oregon. Outside of school work, I enjoy practicing different hobbies such as dance and sewing and designing clothes. I enjoy expanding my skills so that I have variety of opportunities with many things I enjoy to do. I currently work 3 jobs, 2 are remote and 1 at a coffee shop. I enjoy staying busy and always being able to learn new things.  I am interested in learning more about marketing since this is the type of career field I am most interested in for a post college job. I believe marketing is also a very good skill to have in general in order to be successful working for or with any company or...